The Power of Off Page Optimization Combined with On Page Optimization
Everyone with a website wants to eventually make money online, but they might not know the power of combining off page optimization with on page optimization. If you don’t know what these are, I will tell you!
On page optimization is the act of optimizing your website so the search engines can evaluate your pages and know exactly what you’re all about. Off page optimization is the act of building backlinks and buzz for your website across the internet in hopes of increasing your rankings within the search engines results pages. If you’re doing on page optimization, and not off page optimization, you won’t be ranking anytime soon because Google and the other search engines won’t be able to gauge your popularity. Yes, Google basically has a popularity contest and to win it you need to have the best backlinks paired up with proper on-page optimization and high authority.
To increase your popularity, also known as your authority, within the search engines you will need to get high authority backlinks from 3rd party websites. These backlinks will help you gain authority because they will pass a bit of their own to you if you are getting do follow backlinks from them. If they are giving you a nofollow backlink, it won’t help you out too much because it’s basically telling the search engine spiders to stop at that link and go no further, so the search engines won’t be able to see that your website is given a vote of confidence by the 3rd party website.
Why do I need on page optimization exactly?
You actually don’t need on page optimization at all, unless you want to rank well in the search engines. Some of you may be saying “My competition isn’t doing it, why should I be doing it?” and that’s simply because you never know when you’re going to have a new competitor on the horizon who comes out of nowhere and takes all the traffic from the search engines. This traffic could have all been yours if you just did the on-page optimization in the beginning.
On page optimization isn’t actually that difficult after you get the hang of it. I would say that it’ll take you a few pages before you realize what to do as you set the page up, so you don’t have to come back and edit anything. Top SEO’s will do their on-page optimization as they build the page because it means they don’t have to back peddle in order to fix something or add additional information.
My competition isn’t doing it, why should I be doing it?
Why do I need off page optimization?
Having off page optimization is pretty much how you build buzz about your website. If you’re posting to blogs, forums, social media platforms and various other platforms, you’re doing off page optimization. This of it this way, if you drop a link on a website that is not yours in hopes of getting a sale from it, you’re doing off page optimization!
There are plenty of ways to actually mess this up, so if you aren’t familiar with all the techniques to build backlinks and create buzz for your website, I would highly suggest you outsource the work to a credible company who will avoid any sort of penalty that you might get if you did everything yourself.
Why do I need both in order to get top rankings?
Doing just on page optimization or off page optimization might help you get ranked for a few keywords if you’re in a low competition niche, but it doesn’t work that way too often. By pairing both on page and off page optimization you are doing a 1-2 punch to your SEO, which is a good thing. You are optimizing your pages so the search engines know what you’re all about and you’re building up your authority and popularity which won’t go unnoticed by the search engines, and they will rank you higher and higher within the SERPs (search engine results pages) over time.
You won’t get ranked #1 right away, you’ll still need to be trusted by the search engines before you see first page rankings. The time it takes to get ranked on the first page is unknown because the algorithms that do this are highly protected, and also because no niche is created equal, meaning that each niche will be either more difficult or less difficult to rank a website in when you’re doing SEO.
You will need to be doing both on page optimization as well as off page optimization for your website in order to gain top rankings and funnel all the traffic you possibly can to your website. The more traffic you get to your website, the more chances you get to capture a sale or a sign up. Doing just one of these won’t do much, you definitely need to be doing both on page optimization and off page optimization in order to overtake your competition.
If you’re worried about messing something up and getting penalized by the search engines, you can always outsource this work to a credible company and not worry about anything.